Complete Guide to Facebook Marketing

Unless you've been living on another planet, you would be aware of the popularity and influence of Facebook today.

Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it's rare to find someone who has not gotten a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It overtook MySpace as the number 1 social networking website on the planet last year and is just behind Google when it comes to online traffic. You are then able to understand how important Facebook marketing has become for all websites.

It's Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you do this, then you will not get any favors from social media users and will get poorly ignored and even bad reviews.

What social media is used for is building relationships with potential clients. There are several ways you can go about doing this:

– you can post helpful information (links) where you help them solve a problem
– you can personally chat with them and assist them you can create content addressing the needs of users and posting it

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you're the real deal and before you know it, people will become interested in what you have to offer in terms of products and services.

Of course, the things you share on social networking sites such as Facebook should not be the nitty gritty stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there's more. Offering free stuff is great for getting attention too.

How To Market On Facebook

The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a result, it has developed many ways for users to do this. You do not have to use every single one of them but a combination of them can only enhance your Facebook marketing.

Pages

This is probably the marketing tool out there on Facebook. On its website Facebook describes Pages as "a public profile that enables you to share your business and products with Facebook users." It is specifically designed for promoting a business and everything it has to offer. People can then become a fan of your page and when they do this, they let their friends know that they've become a fan of your page via their News Feed. The potential for your Page to gain a lot of popularity in a small period of time is great.

Of course, it all depends on the content you put out there for people to use. You need to give them a reason to become a fan of your Page and a reason for them to keep being one.

Events

This allows to create events to be held at a certain date and time. Depending on what type of business you are, you can create one to be held locally or internationally. It can be any one of the following:

– seminar – it should be introductory and free but you could promote a paid one too
– webinar – an online seminar and where anyone worldwide can join
– product / service launch – you may be about to launch a product or service and this is a way to gain attention

The best part about creating an event on Facebook is that it can go viral and before you know it people will be attending your event in droves.

Advertising

Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google AdWords.

The best thing is that you can target your ads based on both geographical locations and social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads can be set up to appear only to females between the ages of 24 and 30 and who relationship statuses indicate they are engaged.

It must be noted, however, that Facebook Advertising is still in beta mode which only means that it will only improve in the near future.

Embrace Facebook

If you wanted to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get talked up in it too much because it can become a very time consuming activity.

Lessons Learned From An E-Commerce Adventure

It is better to have tried and failed than never to have tried at all; and even more important to learn from your mistakes.

That is what I keep telling myself after having invested the time and cash equivalent to a Harvard MBA in an e-commerce start-up that has stalled and is winding down. Not a happy prospect in light of all the media pre-occupation with e-commerce success stories and the young millionaires watching their IPOs rocket into cyberspace. But the headlines ignore the more frequent stories of new e-commerce businesses that do not hit the stock market jackpot. Many of them either settle into a low-key niche or exhaust their resources and fold.

This is the story of an Internet venture that did not make the headlines, but offers some useful insights for entrepreneurs evaluating their own initiatives. The lessons learned are applicable to your own new venture or to an investment in someone else’s.

In mid-1998 we launched a new company called nxtNet (www.nxtnet.com) with the slogan … “taking you to the next level on the Internet”.

My partner and I both had prior successful entrepreneurial experience in computer products and wanted to start a new venture together. We decided to develop a business that would catch the next wave of e-commerce services for mid-sized companies seeking to do business on the Internet. After long discussions, searches for a unique service offering, and many draft business plans, we developed a market strategy and then chose Intershop Communications as our software development platform. This product had the advantages of being suitable for single or multiple online storefronts, and offered a flexible, economic and comprehensive solution. We committed to the product, staffing, facilities and equipment to start training and development immediately. The two of us provided the time and cash required to get started.

By October 1998, we had an initial product with application as an online storefront for an associated computer business. At the same time, we realized that the application had wide appeal to other computer dealers and could be sold as a multi-user database service and e-commerce resource. We had developed a consolidated catalogue of 85,000 computer products from multiple distributor product databases that allowed rapid search and comparison for product information, pricing, and current sources. Users could access the catalogue from the Internet and find a product by manufacturer, category, and part number, key word or price range and immediately see the alternate sources and prices with links to more technical information, preferred dealer pricing and actual stock levels. Additional features allowed the catalogue to be customized so that any computer reseller could present the database as his own online storefront. This option offered all the search and product information features to his customers, but showed only retail pricing and enabled the online ordering process.

The product offering quickly received positive feedback and strong indications of support from all the participants – resellers, distributors, and manufacturers. It was a comprehensive, powerful, and effective tool for buying and selling at all levels within the Canadian computer distribution channel. Resellers recognized the value in an online resource to save time and effort. Distributors and manufacturers saw the opportunity to promote their products, and major publishers in the industry wanted to offer complementary online services to their subscribers and advertisers. How could we fail with all this enthusiasm and support?

While the potential for success clearly existed, everybody had the same questions and reservations – “Who is there now?” “How many are using it?” and “I don’t want to pay until it’s bigger”.

Reasonable objections we thought, so we added features and content for free. We promoted the product with free trials and low cost subscriptions for reseller access. Then we coaxed, persuaded, sold hard, and made deals. The “contra” became the standard for obtaining press coverage, free ads, mailing lists and promotion in exchange for free participation and future consideration. Activity on the Web site and catalogue grew to 3000 visitors per month with over 800 subscribers and the distributor list increased from three to twelve.

But revenue remained near zero as most reseller subscribers declined to pay for the service. Reasons were “it should be free – let the advertisers pay”, “I don’t use it enough”, “there are lower cost options”, or “we built our own solution”. The audience did not grow fast enough even after we offered it for free, to satisfy the advertisers and content providers. Without persistent and conspicuous sales and marketing efforts, all the participants quickly lost interest. Meanwhile the costs of database maintenance, ongoing development, site hosting, Internet access, sales, marketing, and administration were increasing.

Clearly the old entrepreneurial model of controlling costs and growing revenue was not going to apply. We had to realign our profile to show how zero revenue and high initial costs could still lead to significant investment returns like other well-known Internet ventures. So from early 1999 we started an aggressive search for financing, estimating our requirements at $500,000 to $1,500,000 over the next two years before achieving positive cash flow. More business plans, spreadsheets, and glossy presentations to demonstrate future valuations up to $20 million, even $40 million.

We knocked on many doors, from banks to government agencies, from angel investors to venture capital, from stock promoters to business consultants, and again received lots of encouragement, but no financing. So the founding partners were faced with a continuing cash drain, no relief in sight, and the limits of their own resources rapidly approaching. It was time to put the project on hold. Strategic partners or investors might still be developed to proceed with the project, but the ongoing expenditures were stopped in late 1999.

So what are the lessons learned? We already knew that nothing ventured, nothing gained. We now also knew that big successes in the new economy require big investments. Entrepreneurs may start small, but large investments will be required from new sources to achieve significant success. And no one will put significant money into a venture unless it is the only remaining requirement.

The concept, product, development, marketing and staffing all have to be in place before an investor will provide the final ingredient – his cash. Exceptions are likely only where the management team has already succeeded in the same arena, or the investor himself can deliver the missing elements, such as customers or management skills. No investor is going to take the chance that the entrepreneur with a good concept or product will also be able to deliver the required management and marketing skills to succeed, after he has the cash.

Next time we will know better. And there are side benefits from this expensive learning experience. I can now admit that with the knowledge gained through our association with Intershop Communications, I was confident enough to make an investment in their stock on the German Neue Markt at 65 Euros last year. It went over 400 Euros last month and is still rising with their rapid growth and the prospect of a NASDAQ listing this year. Almost enough to recover my investment in nxtNet.

So the most important lesson is that education in the new economy is essential, and not free, but it can lead to success outside the original plan. Learn, be aware, and be aggressively opportunistic.

What's The Difference Between A Reseller Program And Affiliate Program?

Many people ask me what's the difference between becoming an affiliate or a reseller? What's the simple answer? Let's say there is a resellers and an affiliate, they both sell the same digital service for XYZCO; However, there are significant differences between each person's agreement.

What is a Reseller? A reseller creates a reseller account with XYZCO, and then solicit (proprietary) for customers to sign up under it for products or services. The reseller can sometimes provide the technical support for his or her customers and in some cases manages the billing directly with his / her clients then the order is fulfilled by the reseller company. Many companies offer while label solutions and ever customer support can be included to look like your service. With digital products, you get paid by your clients $ xxx.xx amount then your reseller fulfills the order charging you your wholesale reseller rate $ xx.xx so you make the difference on each order. Customers deal with the reseller directly, and sellers may set their prices at any level they choose.

What's an Affiliate? An affiliate is strictly an evangelist for our service. He or she refere customers or traffic to XYZCO, where they open their own accounts with the affiliate's special code to let us know who referred them. Affiliates are paid on commission by XYZCO and the current rate is an ongoing percentage of referred sales. Many affiliate programs pay a one-time commission; However, companies like SendPressReleases.com – Send Press Releases affiliate program offer a free program to sign up and you get paid forever on any of your referred clients allowing you to build a real affiliate business with digital products that sell.

There are pros and cons to each type of account, and which is right for you will depend upon how much time you would like to invest.

Key Points to Consider When Becoming a Reseller;

Getting started as a reseller is very easy and can be done within a few minutes. I would recommend taking some time and do a little research on the type of monetization terms each reseller program offers. Many key points for both reseller and affiliate can be the same and really come down to your potential profit and success with the individual program.

  1. How long does the software track client visitor cookies? Most reseller software will have a tracking cooking so if you refer someone using a referral tracking link, it will keep a record if they then purchase for up to 30/60/90 days and sometimes longer. Many people take time to get started and execute an order so this defiantly is a very important factor.
  2. Many reseller programs will pay you for your first referral that orders but then the terms might change. Ideally you would like to get paid on that client whenever they order.
  3. Simply said, read the terms a reseller provides you and see if they are fair and profitable. There are many types of reseller businesses that you could start so first you need to identify which type of reseller business model is right for you. Maybe the overall key factor is reselling something you have an interest or passion in? Choosing a reseller for the profit is not always a bad idea either!

Key Points to Consider When Joining an Affiliate Program;

  1. Minimum payment threshold, this can be the amount you must generate before a payment will be released to you for your affiliate marketing efforts. The payment threshold can vary from program to to program and can be anywhere from $ 5 to $ 100 and in some cases if you do not meet the terms (within 120 days as an example) you would forfeit your affiliate earnings. I would recommend learning the terms before joining any program no matter how great the initial profit model looks.
  2. Are the products you want to become affiliated with profitable and easy to process? This might be a very good question to ask your-self. Keep an eye out for shockingly high transactions, yes, sometimes Internet marketing is like pyramid schemes and if an affiliate program sounds too good to be true, it probably needs a closer look.
  3. Make money type of products and MLM. I am sure you know someone in one of these product categories, maybe they are even making money. Do not do it. Move in another direction, the statistics and numbers do not lie. These type of programs work on your greed and in many cases do not provide a products that justifies the potential. Do your homework ..

What's a Better Affiliate Program or a Reseller Program?

This is the questions you need to determine yourself. With each comes their own set of pros and cons. With a reseller program you might have more of a standard business that you can grow over time, however an affiliate program is easy to get started for free in many cases and can be a great part time business or second income.

Here is some statistic to reflect upon while you consider your options;

  • Affiliate marketing spend matches $ 5 Billion in the US
  • Affiliate marketing drives a whopping 1% of the country's total GDP in the UK.
  • Approximately 15% of all digital media industry's revenue comes from affiliate marketing.
  • In 2016 over 80% of brands utilize affiliate marketing.

Why Does it Have Setup Fee?

Many reseller and affiliate programs will charge a setup or account fee to get started, and yes this is very common. Reseller programs that offer you a great program, support, even white-label client support to assist and help your clients for you on your behalf. This can be a fantastic situation and can allow you to operate your own business and have it sully supported by your affiliate reseller company. I find digital products that are in high demand, that also offer your clients support in your behalf are some of the best most effective programs.

Best Digital SLR Cameras – How to Choose The Best DSLR Cameras

Best Digital SLR Cameras – All about DSLR Cameras

Hi, this is Steve, thanks for reading my DSLR Reviews . I enjoy taking photos, so I appreciate it captured my enjoyable moments. If you are interested to learn more about digital SLR and how to pick the best cameras to invest in for taking extraordinary photos, here's the right place!

It should bear in mind what you need your camera to do before buying any one, so now I've added information and facts that you will find helpful for you to choose the best camera. I took the details from my own experience while shopping for the perfect camera to buy.

What is the DSLR Camera?

A great number of hobbyists are desiring for a DSLR, the fact is that they have no idea what it is exactly, if have, just like "It is like the compact one in my pocket, it will be better, it is a big one . "

In my way to describe a DSLR, it would be 'All-Round'; You can use the DSLR for almost anything, taking pictures of lovely animals, beautiful landscapes or amazing astronomy, recording vivid high quality video clips.

And there is a significant difference on the price too. How much are you willing to pay for a decent camera that fits your needs? I will recommend several cameras with affordable budget!

Why a DSLR Camera is better than Compact Camera?

Having a DSLR Camera, you will benefit from:

  • Interchangeable lens – based on the kind of photography you desire, you can purchase lenses optimized for the task, rather than the one-size-fit-all lens of a compact.
  • Optical viewfinder which goes through the lens via a mirror or prism – search through the camera lens for perfect framing and find out far more detail than using the LCD screen.
  • Faster autofocus – the digital camera will focus considerably faster and with better accuracy.
  • No shutter lag – when pressing the shutter release button and taking the actual photos, no lag time in between them – you will not miss any memorable moment.
  • No delay in between pictures – you'll be able to shoot no less than 3 fps (based on the camera model it may be even to 12 fps), ideal for action shots.
  • Less noise in low light – it is possible to shoot in low light while still get usable image.

How to Choose the Best DSLR Cameras for Beginners?

Think economy

Here, economy means deep consideration on a brand: camera bodies, lenses, third-party lenses, accessories, stuff you find on, such as Amazon, eBay tutorials, seminars, and more.

All manufactures brag that their cameras have been armed with lots of features; Sometimes they provide the same thing under a different name.

Generally, I do not recommend you purchasing a high-end and most advanced camera as your first one. The money you spend on the most advanced camera can not automatically complete the amazing master piece, the miracle operator is behind of the camera – you. On the other hand, the complex options will confuse you, finally, you only work with the "fully-automatic mode", that is what your "Compact Camera" could realize. An entry level of camera could product better images with a good lens than the combination of advanced camera and crappy lens.

Which is the Best Brand for Digital Camera?

No doubt, Canon and Nikon are the most competitive and are likely to remain so for the foreseeable future.

The brand is not the most important matter, while the market share does, it should lead your choice. Let me tell you the reason, if you only need a camera and the kit lens, market share does not affect you

However, if you intend to keep investing and upgrading the hardware, choosing a most popular brand can save you money and your time, because you can easily find all sort of accessories for it, where you will have a hunt To find what you need, maybe with much more time and money.

High Resolution for DSLR Camera Is Always Necessary?

When choosing a digital camera, there are various important specs to take into account apart from which color to pick. Years ago, the way you'd approach this was to have the camera armed with the highest / biggest resolution. Everyone likes bigger one, right? It sees larger one means all-round, multifunction and more powerful. The fact under cameras is not that simple. Bigger resolution is truly fantastic, but do not forget the critical aspect – the final image quality depends a lot on the sensor size. Most DSLR cameras equipped with about 24X16mm APS (Advanced Photo System) sensors. As the resolution increases, noise increases too. The right balance is 16Mp for them. If you prefer a "Full-Frame" sensor which is very large and expensive and equipped in high-end cameras, you get a resolution of 24Mp by 36X24mm sensor. Being the first DSLR camera for beginners, it is a bit of earlier to talk about those details. Moreover, you could crop large portions of images captured through higher resolutions, but why not learn to frame the object much more effectively.

DSLR Camera: What is Live View?

A live view LCD on a digital SLR camera lets you preview the images you're about to capture using the large LCD on the back of the camera. A live view LCD is a fantastic feature for people who hate to peep the real world through a "Hole".

The continuous image shown on the LCD enables you to make sure you've got the composition right, no matter if your eye is not pressed to the viewfinder.

But hold on a sec … This " unique " feature sounds a remarkable lot just like the way every compact digital camera works.

It is, but adding a live view LCD to a digital SLR is not always a good option as it sounds.

LCDs can be handy, but they also do result in disadvantages in design overall performance; Especially, if you work with Live View, the auto-focus is going to be again slow, ending the speed advantages of SLRs over compacts. The most important aspect, the power consumption will be significantly increased. When shooting natural scenery in the wild, a DSLR camera with battery exhausted may be a good weapon against attacking from animals, instead of taking their photos back.

Optical Stabilization for DSLR Cameras?

Without using a tripod, taking pictures in low light and / or with telephoto lenses may be challenging. Almost all DSLR cameras get some type of stabilization. There is also a trick though: Canon and Nikon provide stabilization inside their lenses ( IS lenses for Canon and VR lenses for Nikon ), while Sony, Pentax and Olympus develop the stabilization function in camera body . The difference is critical simply because for Canon and Nikon you should buy IS / VR lenses , which may be quite more expensive than normal lenses, while with the other manufacturers the stabilization works with any lens. The effectiveness of stabilization is about the same in both philosophies (3-4 stops); The stabilized lenses provide the benefit of you seeing the exact stabilized image in the optical viewfinder, while stabilized bodies allow you to use any lens for the exact same effect.

Finally …

I tried to keep this guide as neutral as possible and offer you information to assist you make a decision, instead of making a choice for you. You could visit my website Best-Dslr-Camera-Guide.com, HERE for more details.